The business model is a tool that allows you to transcribe the functioning of your company and your economic model. At SWELL, we help you to define, refine and develop it.


Vision and strategic objectives as well
as DNA values and catalysts for change
Value proposition, customer segments, customer relationships, channels, activities, key resources and partners, costs and revenues
The business model is a tool that allows you to transcribe the functioning of your company and your economic model. At SWELL, we help you to define, refine and develop it.

Vision and strategic objectives as well
as DNA values and catalysts for change

Value proposition, customer segments, customer relationships, channels, activities, key resources and partners, costs and revenues
We analyse your existing customer experience by actively listening to your employees in order
to create a smooth, unforgettable experience tailored to your customers and their needs.

Customer survey,
Voice Of Employee

Measurement of customer satisfaction
and employee, monitoring of irritants

360 vision of journeys, optimisation
of associated internal services

Follow-up of your
customers’ opinion
We analyse your existing customer experience by actively listening to your employees in order
to create a smooth, unforgettable experience tailored to your customers and their needs.

Customer survey,
Voice Of Employee

Measurement of customer satisfaction
and employee, monitoring of irritants

360 vision of journeys, optimisation
of associated internal services

Follow-up of your
customers’ opinion

Definition of a brand
name and signature

Segmentation,
targeting, positioning

A striking hook
for your campaigns

Product and service marketing
mix, associated action plan
Together, we define a marketing strategy and positioning for your company in order to target your customers in the most appropriate way.
Together, we define a marketing strategy and positioning for your company in order to target your customers in the most appropriate way.

Definition of a brand
name and signature

A striking hook
for your campaigns

Segmentation,
targeting, positioning

Product and service marketing
mix, associated action plan
We accompany you through all phases of your projects to ensure their success both internally and externally.
We accompany you through all phases of your projects to ensure their success both internally and externally.

Definition of targets, impacts (culture,
organisation, tools) and SWOTs

Strategies for mobilisation, communication and
training to reduce the complexity of change

Tilting plans and hypercare, team
support, user support to ensure adoption